Article and Video Marketing

Being a Bizzloans affiliate can be a starting point where you can expand to other income streams. If you want to solely promote your Bizzloans affiliate link and focus only on a target market that needs business loans, then you can do social media, article and video marketing, as well as direct messaging to potential customers.

In this section, we are going to focus on how you can dig deeper into article and video marketing to strengthen your efforts in sending leads to your affiliate link. Besides that, if you build your website and Youtube channel, you can tap into other income streams that can complement your current affiliate marketing.

So what are the types of niches that you can build a website or channel on? The following list is not exhaustive as you can build upon more content ideas that will funnel in leads.

• Small business tips and advice
• Finance blog
• Business management
• Online selling tips and tricks
• Work-at-home hacks
• Life hacks, professional work strategies, budget management
• Any industry profession that would need tips and tricks from you

Building Your Website

You can build a niche website that focuses on one topic and expand to other areas that can help your target market. It’s still best to buy a domain and hosting service, but you can do this in one go by getting a WordPress subscription.

There are also other website builder sites that help you create your own website. Website builders include Squarespace, Jimdo, and Wix.

If you don’t want to pay for web hosting, you can still opt for the free blogging sites of WordPress and Blogger. There are quite a few blogs hosted on Blogger and WordPress that still rank high in search results.

Here’s how you can create a content plan that will be the basis of your affiliate marketing

Keyword Research

Take a look into highly searched keywords to know what people are always going for when they search online. You can see the keywords and keyword phrases that are highly searched through Google’s Keyword Planner. Other notable keyword tools include Ahrefs Keyword Explorer and Moz Keywords Tool. Once you get a list of highly-searched keywords, you’ll be able to come up with topic ideas for articles or videos which will direct traffic to your affiliate link.

Generate Blog Topics

Your keywords will be the basis for blog topics. If you run out of ideas on what to write or create, you can use Hubspot’s Blog Topic Generator or Buzzsumo. You can generate hundreds or even thousands of content by using keyword and topic generator tools. As you expand your content, it will exponentially increase the chances of people being influenced by the value you provide and thus convert your leads into sales.

Editorial Calendar

Having article ideas is just one part of the game. You have to follow through with creating them consistently. It may take a lot of hard work, but it’s better to focus on quality than quantity. One high-quality article that ranks high in search results is better than several articles that are of low quality.

Schedule how many articles or content you can create in a week, and follow through with publishing them. It takes around 2 – 3 months to get some traction and increase traffic to your site. You can also outsource this task to content writers on Fiverr or Upwork.

Organic Promotions

Promoting your content using organic methods may take a long time to drive traffic to your affiliate link. However, it’s one of the most effective tactics to create amazing results in the long run. Organic promotions include posting on social media, sharing your links to online groups, posting on forums, and embedding your links on newsletters. Carve out an ample amount of time per day to do organic promotions for your content and affiliate links. Organic promotions are free, but they eventually build up good traffic for your site and affiliate landing page.

Paid Promotions

If you want to get results quickly, you can go for paid ads on Adwords or social media. It takes some risk as you have to shell out money to pay for ads. It will also take some experimenting to know what works and what doesn’t. Create a budget for your paid advertising so as not to go overboard with what you want to invest in affiliate marketing.

Building Your Youtube Channel

If you have a Google/Gmail account, you can automatically create a Youtube account to start your channel. If you want to have a more formal type of video channel, go for Vimeo. However, Vimeo has limitations when you get the free version, and you’d have to pay more if you want to build up your channel. As for Youtube, you can upload as many videos as you want. You can also monetise your Youtube channel once you’ve reached their partner requirements.

What makes setting up a video channel a great way to bring in affiliate sales is that more people want a visual experience in learning something. The multimedia aspect of watching, hearing, and reading information makes people learn better, and thus comprehend the valuable content you offer. Take for example Youtube, which has 5 billion videos being watched by viewers all around the world per day. You can tap into this market by creating high-quality videos that can benefit your market and direct traffic to your affiliate link.

Video content ideas

You can create videos for just about anything that may be significant for others. Even simple ideas coming from you may be beneficial for those who need the information. For example, if you know small business finance tips that may be easy knowledge to you, but other people who have no idea about it would really be enlightened by your video tutorial.

List down the things you are good at or that are in line with your expertise. You can also tap into your keyword and article ideas list to come up with topics for your videos. There are free video editing tools such as Windows Video Maker and Da Vinci Resolve for Mac. You can also use easy video editing tools online such as Biteable and Powtoons.

Here are just a few ideas on what kind of videos you can create and put your affiliate link on the video post’s description box:

• How to budget and save money
• How to get a business loan quickly
• The benefits of getting a business loan
• How you can use a business loan to expand your business
• How to make your business grow efficiently
• How your (industry of expertise) can benefit from a business loan

Promoting your videos

You can freely promote your videos on social media, especially on Facebook, LinkedIn, and Twitter. It’s also good to re-upload your videos on FB, LI, and TW so that more people can watch your content.

You can also boost your videos on those social media platforms if you want. However, just make sure that you follow a set budget so that your advertising expenses won’t go out of hand.

As you become your very own influencer by providing great content to the public, more and more people will be moved to go for your recommendations, and opt in to the product offering of your affiliate link