Social Media Marketing
Content is king, but social media is queen when it comes to bringing in the profits.
Social media is a reliable platform to approach in affiliate marketing and advertising due to its 2.6 billion active users across the major social networks. You can tap into this for more referrals, and referrals of referrals. You can funnel in this traffic to your website, or create engaging content which will lead them to your affiliate links.
Here are some of the ways you can leverage social media for affiliate marketing:
Create and Publish High-Quality Content
Affiliate marketing is not just about selling. You have to create high-quality content that will engage your audience and make them more likely to buy your product. You can do this by experimenting with different types of content. It can be social media quotes, infographics, videos, podcasts, and so much more.
Post high-quality content and mix it up with promotional posts on your social media channels. It’s about getting more eyes on what you’re selling and engaging your target market. It would all boil down to getting people to talk about topics that are relevant to the product you’re promoting.
Remember to give more valuable content than direct selling of a product. Once you’ve gained a sense of trust from your target market, more and more people will go for your affiliate product according to your recommendation.
Focus Your Efforts
Going for the right social media platform is crucial to the success of your affiliate marketing. One platform might be more effective than the other, which is why you have to know where your target market is usually engaging.
For example, if you are targeting small business owners, search for business groups on Facebook and LinkedIn. If you’re looking for finance professionals to add to your affiliate downline, try engaging with people at LinkedIn finance groups.
Facebook users are mostly into entertainment and catching up with their loved ones. LinkedIn is all about professionals looking for opportunities. For Twitter, it’s about conversations and looking into hot topics. For Pinterest, it’s about getting inspiration and ideas from curated content. Make a strategy on how you’ll make the most out of all these platforms and focus your efforts on which tactics work.
Here’s a sample strategy that uses all platforms:
- Post 1 – 2 times a day about topics that relate to your target market
- Post 3 times a week about the benefits of getting a business loan (affiliate product promotion)
- Create a community (FB group) where small business owners and other industry professionals can talk about topics related to their work, and do soft promotions about Bizzloans
- Add LinkedIn users who are small business owners or other professionals whom you might think can benefit from a small business loan.
- Post relevant content on your profile
- Engage with other people by commenting, liking, and sharing their posts.
- Message a few people per day about a business loan opportunity they can get, and share to them your affiliate link.
- Promote engaging content on business groups 3 times a week, and your affiliate link twice a week.
- Follow hot topics and use relevant hashtags in your posts
- Like, retweet and reply to tweets that hit close to home
- Take the chance to promote your affiliate link on your tweets or to replies to other people’s tweets
- Create infographics related to highly searched keywords and topics by your target audience
- Publish infographics on your site or blog. From there, you can pin them to Pinterest using the platform’s clipper tool.
YOUTUBE
- Create and publish video tutorials that would help your target audience, and post your affiliate link in your video’s description box
You may not necessarily have to do all of these tactics, but you have to know which one works best for you. Strengthen your efforts on those things that work. Do remember this formula when affiliate marketing on social media:
Target Audience → Social Media Platform → Engagement Posts → Promotional Posts with Affiliate Link
Once you’ve defined your target audience in a specific social media platform, start creating high-quality engagement posts that can be articles, quotes, infographics, or videos that are relevant to your audience. Once you’ve engaged them, start promoting your affiliate links.
Do remember that you should not to go overboard with promoting your affiliate link as this can turn off your audience. Focus more on engagement rather than direct selling. Balance engagement and promotional posts to bring in the best quality leads.
Don’t hesitate to message people on social media as well, and direct them to your link. And again, you have to be careful with this so that you won’t be seen as spammy. It’s still more important to engage with potential customers and let them know how the affiliate product can benefit them.
Social Media Scripts
Take a look at the following posting and messaging scripts you can use for social media. Tweak or adjust according to the person you’re promoting your affiliate link to:
Does your business need a boost in cash flow? Get the financing you need in as fast as 24 hours with Bizzloans → (Affiliate Link)
Grow your business by getting the funding you need right now. Low doc and unsecured loan approval is possible in 24 hours – (Affiliate link)
Make your dreams come true in business with quick and easy funding. Apply in 10 minutes and get funding in your account within 24 – 48 hours – (Affiliate link)
Script for Messaging People on LinkedIn
Hello (name),
Thank you for accepting my invite. It’s great to connect with you! If you need a small business loan that requires no collateral and money sent to your account within 24 – 48 hours, I highly recommend Bizzloans. You’ll get to compare hundreds of financial products from dozens of lenders within a few minutes. You’ll find the right financial solution for your business needs, with loan terms that are perfectly suited for you. Does this seem appealing to you? You can jumpstart your way to smart financing here – (Affiliate link).